South By Southwest

South By Southwest - Photo courtesy of Carolyn Conn

Location: Austin, Texas

SOUTH BY SOUTHWEST. South by Southwest (SXSW) is the short name for the South by Southwest Music and Media Conference and Festival, held annually in Austin. The festival began in 1987 and is produced by the Austin-based private company South by Southwest Inc. The internationally-recognized event in March serves as a showcase for musicians and provides a forum for music-industry professionals...

Click here for full text of article on the Handbook of Texas Online, courtesy of the Texas State Historical Association.